Frequently Asked Questions
Why do I need a web site?
The Internet is recognized as one of the most cost effective forms of advertising available. Soon every business will appear on-line in some form, and if your competitors are already on-line you could be missing out on potentially valuable customers.
Compared to the more traditional advertising mediums, the Internet has potential circulation figures and coverage area that can't be matched - all at a fraction of the cost of a simple series of advertisements in your local newspaper or radio campaign.
How do I get started?
You'll be very lucky if your competitors do not already have a web site. And if they do, then it is taking business away from you. A good place to start is to search on GOOGLE (one of the best search engines) to see what your competition is up to. It's a great way to get a feel for what is out there, what you like and dislike and how you'd like your site to look and feel.
So You Wanna Web can help research domain name options for your company, as well as identify search engine keywords so your potential customers can find you on the internet.
What about free webspace and email addresses?
Free webspace and email addresses are available, but what does it say about your business to have a 'www.mycompany.freewebspace.freewebhosts.com' domain name? It is the equivalent of sending out promotional material, or driving a vehicle, with another company's name on.
Technical support is usually not available from the free companies; and if it is, quite often you're left waiting on hold on a premium rate telephone line.
Will I need to update my web site?
To realise the highest circulation potential, the pages of your web site need to appear swiftly and say what you want them to; the site has to be continually promoted and assessed, and kept looking fresh and up-to-date to encourage visitors to return to it on a regular basis.
So You Wanna Web offers maintenance contracts for regular updates to your website. If you've signed up for "do-it-yourself" web hosting, you should plan to update your web site several times a month. |
